Harnessing user research to simplify a mapping app
Result: Decreased app download time and app complexity
Designing internal web apps to simplify data processes
Result: saved employee time
Designing delightful human-robot interactions with campus food delivery robots
Result: increased robot delivery brand awareness
Understanding how users interact with Amazon baby registries so parents can receive the items they need, in collaboration with P&G
Result: 68% of users would utilize our designs while shopping
Should help rather than harm
Is inclusive
Is Iterative
Is never a one-size-fits-all method